Showtime's Nurse Jackie campaign brings in record ratings

Kimberly Maul

July 02, 2009

Company: Showtime
Campaign: Series premiere of Nurse Jackie

PR Team: Showtime and Peggy Siegal

Duration: February 2008 – June 2009

Budget: $160,000

For the series premiere of Nurse Jackie, Showtime focused its PR on the show's star, Edie Falco, making her return to premium TV after The Sopranos. Starting when the pilot pickup was announced in February 2008, Showtime's PR team got Falco out in the press to show off her new role.

Strategy: "It was incumbent upon us at Showtime from a publicity ...

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Showtime's Nurse Jackie campaign brings in record ratings

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