What a difference a year makes. Instead of the negative attention that our industry received last year, we've been receiving recognition and support from many corners of the marketing and business world.
Ad Age and The Economist ran articles discussing the power of PR. The Association of National Advertisers (ANA) featured a PR panel on its Integrated Marketing Conference agenda for the first time. Major marketers, such as Procter & Gamble, are reinforcing the value that PR delivers to their ...