Steve Rubel, Chief content strategist, Edelman
Responsible for creating and cultivating content strategy best practices at the PR agency
For much of its 100-plus-year history, the PR profession has had only one kind of relationship with the news media.
This is based entirely on merit, rather than money, and it's grounded in editorial versus advertising.
However, that's now changing. Increasingly, PR pros are entering into a broader relationship with the news media. This comes in the form of sponsored content partnerships, which ...