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Nancy Martira
Senior interactive strategist, Ketchum
More than 1,900 Twitter followers; more than 400 friends on Facebook
Social media is like the New York lottery, “You've gotta be in it to win it.”
As a PR practitioner, I can't counsel clients on how to organically engage in on-line communities unless I truly understand the culture – and that understanding comes from my daily participation in social networks, influential blogs, and the Twitter community. Every thought I publish online ...