David Hargreaves, Formerly GM of Bite in North America
Setting up Next Fifteen's new digital agency, Project Metal, to be launched this month
If we as PR practitioners believe our role is limited to managing reputation and crafting the message, then we should just stick with the skills we have.
However, if we want to take advantage of the changes that are taking place to redefine our role, now is our big opportunity to do so. With the dramatic ...