Corp. affairs/comms director, American Express OPEN
Launched SearchManager to help firms meet clients' demand for search and social ad services
The responsibility for search engine marketing (SEM) and social network advertising lies with those who have both the know-how to master this digital territory and a keen understanding of a client's brand, market, and audience. In addition, this responsibility goes to those who can successfully integrate SEM with other media. For many businesses, this description ...