President, The Jeffrey Group
Manages the multicultural efforts for Coca-Cola, Diageo, Fox, T-Mobile, UnitedHealth, and Volkswagen
Would you visit your family's general practitioner to examine your eyes? Probably not because specialization is critical to taking care of yourself. It's just as vital to marketing your company.
After a period in which companies first discovered the need to communicate with multicultural consumers, a fierce debate has emerged over how to do it. The most effective way to target ...