Sarah Larsen, SVP, consumer marketing, Ogilvy Public Relations
More than a decade of PR, media relations, and consumer marketing experience
One of the first questions we often get from clients is "do we need a celebrity?" The usual answer is "Yes, it would help."
Now, we are not saying a celebrity spokesperson is a must have in any situation, but we know media consumption of celebrity news is high.
We also know the positive impact ...