Yes
Mark Scott, Senior PR manager, AutoTrader.com
Uses ad value equivalency to share PR successes with senior management
I can remember the shock - even horror - among many colleagues a decade ago when I began using advertising value equivalency as a key metric of PR success.
Ad equivalency cheapened the value PR created, said some. Ad value didn't account for message credibility that earned media brought - credibility not given to messages communicated in the same media via advertising. ...