While all internships differ, PR firms are increasingly offering competitive, productive work experiences that really allow interns to learn about the industry.

Many internships afford opportunities to do top-tier client work, media pitching, and writing. Most important, they provide valuable on-the-job experience, which can help supply an edge when a full-time post becomes available. Internships are also a great time for students to test the waters at an agency to make sure PR is a career they want to pursue. ...