Steve Halsey, Principal and MD, Gibbs & Soell
More than 20 years of issues, brand, business, and marcomms experience
Without doubt, the top communicator should report directly to the CEO.
Communications is a strategic function that drives business value. It is infused in and influences nearly every transaction and stakeholder engagement a company makes. Without honest feedback, assessment, and counsel from a communications perspective, a company is essentially flying blind.
That's because ...