Yes
Chris Gidez Head of US crisis/issues management group, Hill & Knowlton
Has worked with companies such as Chevron and Deloitte
Yes, but only if the CEO is capable of connecting with stakeholders in a compelling, credible manner.
In theory, the CEO is expected to be the voice of reassurance and trust amid crisis. But a crisis is not the time to test whether the CEO is up to the task. Advance preparation is critical.
As Norman Augustine, retired chairman ...