Client: Shire Pharmaceuticals (Philadelphia, PA)

PR Agency: Simon Public Relations Group (Philadelphia, PA)

Campaign: Shire's The Great Food Fight!

Duration: May 1 – November 17, 2010

Budget: about $50,000

When hunger relief nonprofit Philabundance asked Shire Pharmaceuticals for capital support, Shire did more than cut a $25,000 check - it also proposed a regional high school food drive.

“We look for projects that can positively impact the community and engage our employees,” explains Matt Cabrey, Shire's senior director of corporate communications. “We saw ...