Shire asked Porter Novelli, AOR for its ADHD business, to create an unbranded PSA effort to educate consumers about adult ADHD.
“Pediatric ADHD has been well understood for some time,” says Tom Curatolo, marketing director for ADHD at Shire. “Adult ADHD isn't so well understood.”
PN and a coalition of groups dedicated to ADHD education developed “Adult ADHD is Real” and its Web site (AdultADHDIsReal.com) to help adults understand the treatable medical disorder and seek treatment.
Strategy
“With a PSA, ...