Client: Zeo (Newton, MA)
Agency: Shift Communications (Boston, MA)
Campaign: Sleep Epiphanies
Duration: September 1 – December 31, 2011
Budget: About $60,000

In June 2009, Zeo launched its bedside sleep monitoring device and began educating consumers about “sleep wellness.” Zeo Sleep Manager Mobile, a new iteration that wirelessly sends sleep data tracked by a headband to a smartphone app, launched last September 26. AOR Shift Communications helped devise and execute the launch campaign.

“Sleep as a consumer product category is ...