BOSTON: Company and industry insight website Hoover's, Inc. hired Shift Communications as its AOR for social media and traditional PR.

Hoover's looked at up to ten firms for the work, but ended up sending an RFP to only five of them, said Hoover's VP of Marketing James Rogers. The RFP process started in early September last year, and lasted about a month and a half.

Before Shift, Hoover's employed Kwittken & Company as its AOR since 2005. Kwittken said they were not invited ...