Todd Defren, principal; Jim Joyal, principal
San Francisco; Newton, MA; New York
Shift Communications' revenue increased 17.2% over 2010, mainly due to new business wins, but also in part due to some project work and service offerings, including media training and event support.
Major 2011 wins were McDonald's, H&R Block, Salesforce.com, and StumbleUpon. Client losses include Lithium, mBlast, UberMedia, and Affinnova, mainly due to consolidation or client conflicts.