Shermanstravel.com, a Web site that highlights travel deals around the globe, is expanding its brand into the print realm with a new monthly magazine, Sherman's Travel.
The magazine is set to hit newsstands in late September with editorial content that steps outside the bounds of the Web site's content.
Idea: The tagline for the glossy is "Smart Luxury Value," focusing on more luxurious trips than the traditional deals seen in other travel monthlies. "Nothing can seduce you and allow you ...