HOUSTON: Shell has invested in a multimillion-dollar marketing campaign to communicate the protective benefits of its nitrogen-enriched gasolines.
When the new fuels debuted March 2009 in all three grades, Shell focused on the fact that the patented gasolines clean up engine “gunk” (carbon deposits). “Since then, we've done some additional research and with what's going on in the economy, we recognized more people are holding onto their vehicles for a lot longer,” said Karen Wildman, Shell brand and communications manager. “The ...