Shell is launching a major push to drive home to consumers the point that "all gasoline is not the same," said Shell Retail brand and communications manager Karen Wildman.
The company teamed up with Edelman in an effort to bring the gasoline experience home to consumers in a hands-on fashion.
Idea: NASCAR is one of the most popular sports in the US, especially for auto enthusiasts. Shell leveraged its sponsorship of driver Kevin Harvick and designed an interactive event that will tour ...