Gary Sheffer began his communications career as a press aide for New York Governors Mario Cuomo (D) and George Pataki (R). That experience still influences him as VP of communications and public affairs for GE.
"I come from politics and I always use this way to describe what I do," he says. For his corporate communications team, "I look at it as we're the White House; we set the big overall messaging. And then we're working with our colleagues in ...