NEW YORK: Shecky's Media named Corbin PR, its AOR as part of a rebranding initiative that aims to position the event and media company as a female lifestyle brand.
“We started off 10 years ago publishing Shecky's Bar and Lounge Guide. Over the years, our business has evolved into a women-focused brand,” said Claudia Chan, president of Shecky's. “We have a national footprint now. PR is important to take our brand to the next level.”
Chan said she had considered the ...