OAK BROOK, IL: Sharpie has partnered with international soccer star, David Beckham, for the largest integrated global marketing program in the 47-year history of the company.
Sharpie, makers of permanent markers and other writing instruments, will leverage Beckham's star power to generate worldwide brand awareness for the company and to aid in the launch of two new products in the US. The company has targeted North America, Latin America, Europe, and Asia Pacific for its efforts.
Beckham, player for ...