OAK BROOK, IL: As of last night, Newell Corporation's Sharpie brand reached 2 million Facebook fans, following the company's YouTube Takeover event on Saturday.

Today, Sharpie is celebrating its Facebook uptick by thanking fans on the page and asking them to send photos with their products, said Susan Wassel, senior manager of PR and social media at Newell Corporation.

The Takeover, which went from midnight to midnight, was launched as a way for Sharpie to reach out to its consumers, ...