Garnering global broadcast coverage requires different tactics.
Obtaining global broadcast coverage is easier (and more affordable) than perhaps ever before. Demand is high because international broadcasters need pertinent stories, and even print outlets need video content for online editions. With a little consideration, crafting and packaging video for global consumption can yield huge audiences.
"Global media need video because they are under pressure to cover 'globalization' in all areas of news coverage - humanitarian and geo-political issues, healthcare, business, or sports," ...