Even with the proliferation of online opportunities, the rules for placing Op-Eds are still the same. Though a media outlet's Op-Ed section is often not the first target of an outreach campaign, a well-placed opinion piece can position a company, an executive, or an organization as both a thought-leader and a trend-setter.
Thanks to the emergence of Web-based sister sites to print publications, online-
only news sites, and blogs, opportunities for placing Op-Ed pieces are on the rise. However, the changes ...