The San Francisco Zoological Society has hired Singer Associates to handle media relations surrounding the crisis. The zoo has been the center of international attention since the December 25 incident, in which a 350-pound Siberian tiger left its enclosure, killed one visitor, and injured two others.
"There was not enough question-asking going on about what causes a tiger to be provoked enough to leave its enclosure for the first time in the 70-plus-year history of the Zoo," said Sam Singer, president ...