Reckitt Benckiser recently jumped into the sexual health category with the acquisition of Durex from SSL International and a goal to reenergize the brand and category in the US. Trojan is also expanding beyond the traditional condom category with mainstream distribution of its new Triphoria vibrator. The New York Times bluntly covered the Trojan launch, and associated trends, in its recent story, "Vibrators carry the conversation."
A sexual revolution akin to the '60s or not, consumer demand for ...