Client: Seventh Generation (Burlington, VT)
Agencies: Carmichael Lynch (Minneapolis, MN); Coyne PR (Parsippany, NJ); and LeadDog Marketing Group (New York)
Campaign: The Million Baby Crawl
Duration: October 2009 – May 2010
Budget: Approximately $150,000 -$300,000
Seventh Generation's director of PR Chrystie Heimert explains that as a maker of environmentally responsible household products, the company is naturally interested in toxic chemical reform legislation. When new reform legislation of the Toxic Substances Control Act was proposed last year, Seventh Generation asked ...