The time to establish the procedures that will solidify agency-client unions is when they start.
The dawn of a new client relationship is an exciting time. Possibilities exist on many levels, including, unfortunately, misunderstanding and disappointment. That's why mutual understanding, constant dialogue, and clearly delineated processes and procedures are so essential.
"Work should begin with at least one meeting in which the client and agency team [get to] know each others' businesses," says Greg Loh, senior partner PR and public affairs, ...