NEW YORK: Companies providing PR products and services are reporting an uptick in business due to customers hit by new economic crisis-related needs, including smaller staffs and a greater demand for ROI.
Vocus, a software provider for PR management, posted record revenues last week for both its fourth quarter and 2008 overall. It earned $20.6 million in revenues for Q4, a 26% increase year-over-year, and total 2008 revenues were $77.5 million, a 33% increase.
The company also provided guidance for the first ...