Client: Sennheiser USA (Old Lyme, CT)
Lead Agency: Hummingbird Media (Katonah, NY)*
Campaign: Sennheiser Sound Tour
Time Frame: June – mid-September 2009
PR Budget: less than $50,000
Sennheiser is a German electronics company with a heritage of producing high-end professional audio components. This summer, it went direct to consumers in the US and Canada to increase awareness and drive sales of its music and gaming headphones among 18- to 26-year-olds.
“Brand awareness was low in the US,” says Stefanie ...