Connecting with this unique audience requires a specialized approach.
Both mainstream and gay media have increased coverage of the senior LGBT market, and it's a niche worth cultivating relationships with for many companies. Seniors in this community are diverse, but have many needs in common with mainstream seniors, such as healthcare. To build successful relationships with this LGBT community, marketers need to think and act inclusively.
"The key is getting to know the audience," says Cathy Renna, managing partner of ...