Senforce Technologies makes security management software to protect data used either in the office or on the road.
While information technology products may sometimes sound a bit dull, Senforce, with the help of PR firm Strategic Communications Group, aimed to get reporters and customers to associate the company's current and upcoming products with a topic generating widespread concern: recent data thefts at government agencies and corporations.
Strategy
To attract people's interest, Senforce coined the term "thumbsucking" to describe the ...