We have all read the articles about the latest Latino boom triggered by the 2010 US Census. Latinos represent more than half of the population growth, and control more than $1 trillion in purchasing power, making them the 15th-largest consumer economy in the world. As corporations work to find ways to connect with this attractive and youthful segment, community affairs and cause marketing can make a difference with a group that, despite growing, is still struggling and looking for partners. ...