By working together, PR and sales teams are boosting both revenues and reputations.
Sales is sales, PR is PR, and never the twain shall meet.
That mantra has been true in much of corporate America for years. But the recession has caused companies to realize that every department needs to contribute to revenues. That's led some to take the next step - getting sales and PR to work together to generate business.
Such cooperation isn't always easy. "It's very difficult for them even ...