NEW YORK: Self magazine launched a trade branding campaign this month, targeting the media and marketing industries. The campaign hopes to put a new twist on how these industries view the magazine, said Lauren Theodore, director of PR for Self.

The goal of the campaign, she added, is "to show marketers what they get when they buy ads in Self and work with us on partnerships."

The multi-platform campaign, called "iCurate My Life," shows how readers of ...