Select Registry represents more than 400 inns, bed and breakfasts, and small hotels throughout the US and Canada.
The association wanted to raise awareness that a luxury bed and breakfast or small hotel is not just about a comfortable bed - as some people tend to think - but can be a fine-dining experience, explains Kristen Swan, SAE at Kellen Communications.
Strategy
Select Registry wanted to create an event emphasizing that despite the diverse range of properties, one thing guests can expect ...