Want to get noticed in the rough-and-tumble world of sports PR? Follow the lead of Hofstra University and enact a meaningless name change.
Effective immediately, the university's Sports Information Office wants to be known as the Office of Athletic Communications.
While associate director of athletic communications Len Skoras said the university had received no complaints about the old name, he described it as 'vague' and said, 'It didn't give people what they wanted.' When asked exactly what people wanted, Skoras ...