Career bee keepers continue to bemoan the alarming disappearance of European honey bees, but DreamWorks Animation has made every effort to fill the void with its marketing campaign for Bee Movie, due in theaters Nov. 2
The promotional swarm, which began at the Cannes Film Festival in May, includes all of the now-expected movie-marketing elements: a Web site with downloadable icons and games; a MySpace page, on which Bee Movie's BFFs can add its litigious little stinger, Barry B. Benson (Jerry ...