Name: Caroline Andrew, VP, Missy Farren & Associates (New York)
Placement: The Martha Stewart Show, April 27, 2011
Timeline: Several months
Who is your client and what are its media goals?
We represent the recreational/leisure segment of Dorel Industries, whose brands include Schwinn, Mongoose, Cannondale, GT, and Sugoi.
For this campaign we focused on Schwinn, an iconic American brand that builds some of the best-known bicycles of all time. The media ...