When Bob and Betty Matas were ready to move from New York City to Sedona, AZ, for their retirement, they faced a quandary: They didn't want to fly, but neither of them drove.
So they did the next best thing and hired a New York City taxi to drive them there. The media picked up the story, and Sedona decided it wanted to capitalize on the publicity to promote itself as a tourism destination. So, via a personal acquaintance, it ...