Certain traits are common to all PR pros, but each discipline also requires its own set of skills.
There are general qualities recruiters seek in all PR pros. However, finding the right person is more of a challenge when the demands of a specific sector enter the equation.
Consumer
"The end result for almost every single practice area is now consumer," says Lisa Sepulveda, CEO at Euro RSCG Magnet. As such, she looks for people with more than traditional media relations skills. ...