Second Harvest Food Bank fights hunger through social media

Organization: Second Harvest Food Bank (New Orleans)
Campaign: Hunger Action Month - The Power to #FightHunger
Duration: September 1 - November 2
Budget: about $18,000

Second Harvest Food Bank, which serves 23 parishes in south Louisiana, developed a local campaign to promote the organization, expand social media presence, and drive donations during national Hunger Action Month in September. PR efforts extended through its “Harvest the Music” annual weekly concert series fundraiser that ended November 2.

“Broad ...