SEATTLE: As part of a recent rebranding and plans for expansion, Seattle's Best coffee hired Zeno Group as its PR agency following a competitive RFP process, effective April 9.
Parent company Starbucks Coffee Company currently works with Edelman, owner of the Zeno Group, and the agency that had previously handled PR for Seattle's Best. Prior to planning its new brand identity, unveiled last week, Seattle's Best in-house PR was contained within Starbucks' global communications group.
“I wanted to engage with a different agency ...