HOFFMAN ESTATES, IL: Sears has launched a national campaign to reinvigorate its image amidst slumping sales.
The goal of the effort is to boost excitement in the brand, despite a gloomy economic forecast and increased competition from other retailers, according to Kirsten Whipple, Sears Holdings marketing and PR director. The campaign launched on March 1 and is set to run through May.
Sears, which saw Q4 profit drop 47% due to poor store performance, is reaching out to consumers to reaffirm ...