Company: Sears Holdings Corp.
Campaign: Launch of MySears.com and MyKmart.com
PR Team: Sears and Euro RSCG Worldwide PR
Duration: May 5-ongoing
Budget: Undisclosed
Sears Holdings Corp. (SHC) introduced MySears.com and MyKmart.com, two new interactive platforms for
customers to communicate with the brands, as well as each other. The campaign around the launch included a focus on digital outreach, which is becoming a major part of Sears' PR strategy.
Strategy
The unveiling of MySears.com and MyKmart.com is a way to build a ...