Sears Canada builds PR position around Budget Relief
TORONTO: Sears Canada has launched a holiday promotion called “Budget Relief Price Drop," in which the retailer will lower prices for a limited time on a selection of merchandise leading up to and possibly beyond the holidays.
Vincent Power, AVP of corporate communications, said Sears Canada learned a lot when in 2007 retailers faced a backlash from consumers, who were upset that prices hadn't dropped even though the Canadian dollar was at par with the US greenback. Power ...