How do the search engines determine what Web site should carry greater credibility in presenting search results?
Dating back to the "dark ages" of the Web, increased back-link counts (hotlinks on other Web sites linking to your site) have been instrumental in helping Web sites climb in search engine placement, also known as search engine optimization (SEO), explains Michael Schwartz, founder of WebWire.
"Just getting links to your Web site doesn't do the trick any more," he notes. "You now have ...