What: Addictomatic is a search aggregator and monitoring device for social media sites including Twitter, FriendFeed, YouTube, and blogs.
"It gives a snapshot exactly of what is happening socially," explains Chris Vary, VP of social media at Weber Shandwick. "A 50,000-foot view regarding social media about a brand or product."
How: Users enter a search topic, brand, or product to see the most recent mentions and buzz about it all on one page. They can click through to the original ...